The Molecule Project is a New York City based company focusing on water filtering solutions for both home and commercial use. By exploring research that indicates that the level of chlorine in a typical household can cause or aggravate serious health risks such as dry skin, probiotics in our intestinal tract, respiratory conditions, even breast cancer; The Molecule Project set out to create a top-of-the-line custom shower filter to reduce the amount of chlorine in the water.
The Molecule Project approached Tomorrow Lab with a desire to utilize its success with KDF in other filter products to develop a new shower conditioner of its own that could fit in most shower plumbing with ease. The product features had to include uncomplicated installation, effortless filter changing, clear indication of filter life cycle, and a look that would fit into any shower decor. Other optional features we explored included aromatherapy, and customizable pipe collar to attach the filter.
I joined the project during it's later phases. My duties began as an intern and continued during my employment. I was directed to develop the touch points for the conditioner. This included the strip indicator window, the filter grip, collar grip, and the aroma plate pattern. I also lead photography for the project.
Using a 3 month long time trip indicator for length of filter use. Needed to create a window that would be on brand, show passage of time, easily indicate need to change.
Scent pods placed on bottom. heat up with hot water. can be personalized.
Went with x design direction
Designed iterations of custom knurls and grips. Ultimately decided against it as both a cost saving measure and to maintain the simplicity of the overall design.
My Responsibilities for the project expanded to include packaging directions.
Given the simple lines and beautiful design of the product, we wanted to introduce subtle branding to the filter life indicator window on the device. In this case, the form of a water droplet created a flexible form linking running water, the product's water conditioning filter. We also designed and developed the product's packaging to match this style.